International Beer day on Social Media

That’s right beer lovers, August 5 will now and forevermore be known as International Beer Day. If you thought all your hops loving had to take place offline, think again. International Beer Day started in 2007 when Jesse Avshalomov persuaded his local bar to celebrate. The following year, the site’s celebratory mission had spread to England and South Africa. The site now encourages beer lovers to plan their own events or join a group. We’ve decided to celebrate responsibly as well — at least during work hours — by compiling the best web apps for beer lovers. Some allow you to check in at bars and post beer brags to your friends. Others host educational forums and home brewing tips for the serious ale aficionado. All in all, these apps
provide great opportunities to hone your beer knowledge and celebrate the day properly.



According to these sites, it’s always 5 o’clock somewhere.

1. Untappd

Although Untappd revolves around strong mobile app activity, its web presence is just as engaging. A feed called "The Pub" lists where and what beer fans are drinking. Users are free to check in to bars and rate beers to contribute to a trending beer list.


2. BrewGene

BrewGene allows you to archive beers alongside ratings and tasting notes. Based on your ratings, the site will suggest new beers to try. You can also add friends to check on their ale activity.


3. Taplister

Taplister helps fans find their favorite craft brews locally. Search major cities and brew hubs by bar or brew and discover which watering holes have run dry. Also feel free to tweet Taplister when beers come on or off tap to keep the community updated.


4. Pintley

Similar to BrewGene, this site also hosts forums to which many beer fans have contributed, for example, "Beer in Italy" and "Home Brewing Disasters."


5. BeerCloud

BeerCloud acts as a repository for all of your beer bookmarks. Rate brews, save favorites, write tasting notes, map nearby retailers and create your own beer lists. It's perfect for the organized beer lover, however rare he or she may be.


6. RateBeer

Recognized as one of the top resources for beer information, ratings and reviews, RateBeer hosts a community for users that spans 60 countries. The site encourages user to help populate its many brew resources.


7. The Full Pint

A comprehensive resource for beer industry news, The Full Pint encourages breweries and distributors to keep fans up-to-date. Furthermore, search hundreds of beers by type and filter news by brewery.


8. BeerAdvocate

Based on its namesake magazine, BeerAdvocate's homepage hosts a live forum feed comprised of helpful brew advice and recommendations. Contribute to the community by awarding a letter grade to the latest beer you've sampled. More than 61,100 beer reviews already exist in the expansive database.

Innovative Social Media Campaigns

In charge of the series social media campaign, supported by Oneupweb, Mashable gave an in depth look at the ingredients of eight seasons innovative social media at Ford, Mattel, Internships.com, Old Spice, Toy Story 3, Edge shaving gel, the voice and Buffalo Wild Wings.

Using Twitter, Facebook, YouTube, Foursquare and SCVNGR, among other social tools, these brands launched successful campaigns and social media participation worthy of applause.

1. Twitter + acts of random kindness = social success of a campaign

Edge Shaving Gel campaign Twitter # soirritating spread the word about his anti-irritation gel through acts of random kindness. Here is a look into this creative game.

In its first three months @ EdgeShaveZone met about 1,500 followers, hashtag # soirritating used about 6,800 times, and the attention of numerous media have contributed to the growing fashion - all of which probably contributed to the decision Edge to continue the campaign throughout 2011. Mashable recently spoke with Edelman Digital team running the campaign, the factors that have contributed to its success.

Read the full story here.

2. How social media helped Victoria Toy Story 3 at the box office

Toy Story 3 is one of the best films of 2010. As Pixar film 11, the third and final chapter in the world of Buzz Light year and Woody hit theaters in June 2010.

Months before Disney and Pixar embarked on a marketing campaign that includes large-scale television, print media and society. The use of Facebook and YouTube to help promote the film, the study of awareness and has successfully addressed demographics that traditionally do not attend the Disney animated films.

Read the full story here.

3. Lessons learned from the campaign, Old Spice and their imitators

Charles Caleb Colton once said, "Imitation is the sincerest (form) of flattery." Obviously, Mr. Colton was not talking about the success of the campaign for Old Spice (because the way he lived during the decade of 1700), but we are sure they have reiterated that sentiment if it was to see how many spin-offs of the miracle mentioned inspired marketing.

The campaign was launched just over a year - around the theme "Man your man could smell the same" - and captured the public imagination. Case in point: The original ad has won more than 30 million page views to date on YouTube.

His success also earned a legion of Old Spice students, so to speak - people who plagiarized ideas from commercials and applied them to their marketing efforts. Mashable talked with some of these companies - which have enjoyed success under the Old Spice model - on which aspects of the campaign worked for them.

Read the full story here.

4. Charlie Sheen was the Tweet Internships.com victory?

When it comes to brand building, there are basically two schools of thought. "Brainwash the masses," "build it and they will come" and

The latter is based on the belief that any publicity is good publicity. If you get your name out there, the rest will fall into place. A good example of this philosophy is to GoldenPalace.com, which recently bought the hair Justin Bieber, and in the past has bought the kidney stone of William Shatner of free publicity.

For now, Internships.com fits the latter category as well. If you've heard of the brand is most likely due to an effective single marketing campaign: An endorsement by Charlie Sheen on Twitter.

Read the full story here.

5. How Barbie and Ken met by the media

Exactly seven years after their separation issue in the Valentine's Day in 2004, the favorite lovebirds plastic of the United States together, sending the socialverse the memory lane. On the 50th anniversary of Ken and just in time for the launch of Valentine Ken doll her Sweet Talkin ', Mattel launched a marketing campaign to bring great pair of iconic doll, Barbie and Ken.

We talked to Lauren Bruksch, director of marketing for Mattel's Barbie, to get the scoop on the success of the social components of the campaign, the media.

Read the full story here.

6. Puppets and Social Media: Inside the Ford marketing campaign risky

On the heels of his successful and well received 2011 Ford Fiesta Movement and Facebook initiatives reveal Explorer, Ford has created an innovative campaign new media, this time to raise awareness and introduce consumers to the 2012 Focus.

In the center of the campaign is Doug, an irreverent and absurd Twitter, Facebook updates and load YouTube puppet acts as spokesman for the new car.

Mashable Kelly spoke extensively to peek behind the scenes at the campaign and report on how it goes.

Read the full story here.

7. First as the National Association SCVNGR brand scored big during March Madness

SCVNGR is a platform for location-based games - there are challenges in every place, and companies can also "script" their own challenges. Customers can place challenges (take a picture, given a plate) to earn points redeemable for prizes in the real world, like a free drink or 10% discount. The Cambridge-based company launched in 2008, and was founded by a deserter from 22 years at Princeton I wanted to add a layer of play to the world. And he did.

In January 2011, he partnered with Buffalo Wild Wings SCVNGR (BWW) - all 730 of its locations - for a campaign of 12 weeks before March Madness. The layer of competition to SCVNGR customers worked well with BWW, which thrive on competition, community and games. SCVNGR SVP of Marketing Chris Mahl says that what differentiates SCVNGR other location-based services is that it "is not an online check-base, [but rather] that goes beyond the objectives of the [and ] the goals of consumers. " The success of the campaign indicates that it may be true. BWW was the first national promotion SCVNGR, and the first three weeks, the game accumulated nearly 30,000 players. In the end, the campaign had 184,000 agents in 730 locations BWW.

Read the full story here.

8. Voice: How a TV program became a talk of the media 24 / 7 social

First came the television script, then the reality TV became the "it" format. But now that's getting old and stale, and that the public wants something new. Voice delivery, with a large participation and social responsibility viewing experience that has earned a place as the new show Rated this season. People are ready for a change in entertainment, and the voice is to offer a good alternative.

Mashable talked to Nicolle Yaron, supervising producer of the program, Adashek Andrew, social media consultant, and Alison Haislip, the correspondent of social media, social integration program means and why it is effective.

Use Social Media for Recruiting

Finding the right candidate for a job is like finding a new apartment: timing, finances and quality all have to align just right. And somehow, the pool of options always seems to feel both prohibitively large and prohibitively limited at the same time.

So, in both types of searches, online tools have become invaluable. But while tweeting out a call for a good real estate agent is fairly straightforward, using social media for recruiting has nuances that, if overlooked, can render the process far less useful. Here are a few key pointers from experts in the field to remember when getting started.


1. Early Start


Twitter Just a link to a job offer could get some viable candidates, but for sure it really is reaching its target audience is important to cultivate your personality as an employer from the beginning. "Recruiting is seeking social commitment and have conversations with people before you even think of you as an employer," says Bruce Morton, director of marketing for Allegis Group Services, a company that provides human resource consulting. Morton also suggests that recruiters can "learn a lot from the consumer industry" in terms of marketing. In this analogy, your business is your brand, and the work available is one of the many products you offer. Keep this in mind when growing a social media presence for the brand that ultimately will include job postings.

2. Know your audience


These days, rare is the exclusion that has prevented the creation of a profile on Facebook. But just because the potential candidates have a presence in a particular network does not mean that the site is suitable for use as targets. Debbie Fischer, human resources manager for the Campbell Mithun advertising agency, found great success using Twitter as a recruiting tool for summer interns. But he warned that "we must consider what types of roles they are recruiting for," because while college students can be open about their job search, more experienced nurses do not feel comfortable sharing publicly that it is considering a change career. For the types of roles, Morton says that LinkedIn can be a good place to start, because, as he says, "what LinkedIn has done is given people permission to put your resume online," without fear of repercussions current employers.

3. Get Creative


When making the foray into the social contract, they are entering an area where both active job seekers and passive and are receiving a huge amount of information on a daily basis. So for best results, your message has to stand out enough to make people take notice. In addition, the presentation of their job in a creative way allows companies to display more information about their personalities and organizations, which in turn helps potential candidates an idea of ​​whether culture is probably a good fit.

This year, Campbell Mithun hired by his "Lucky 13" internship program through a process that requires interested parties to apply by submitting 13 tweets over 13 days. Due to its novel use of social media, the campaign won national news media as AdAge.com and Mashable. Even a direct job description can spread like wildfire in social networks, if you write in a way that sparks discussion, as this ad for a Florida newspaper readers are refreshing for its frank and funny . And if you have more resources, you might consider creating a short video, and companies like Facebook have done, to present his material in a more attractive. Morton said that when Gen Y talent search, recruiters can not assume that the candidates to read a page of text, "but you'll see a video."

4. Be open on Back

Search candidates through social channels means you will be asked to share information with you through public possibly means. For the process to work, employers must be willing to share information, and (while, of course, carefully and closely monitor any personal information you may have about their candidates.) Morton said some employers expressed strong resistance to put posts on Twitter, when in fact, the ads in question are on Twitter through unofficial channels anyway. For Campbell Mithun, the capstone of a successful recruitment process of social media-driven was beginning to show people with talent, young expert on the Internet that he has chosen. Kristine Olson, director of corporate communications agency, had a communication strategy in place that was designed precisely to use social media channels to share the results of the campaign, noting that the human resources team "had to be a more open process that allows us to know who we were recruiting. "

Business Collaboration in Social World

Creating a better world requires teamwork, partnerships and collaboration, and we need a whole army of businesses work together to build a better world in the coming decades. This means that companies must take advantage of cooperating with each other. This does not mean that brands should not compete for business or trying to attract more customers. But when a larger goal can be established, companies can benefit from working together to bring innovation and reach more effective solutions. The business world is full of intellectual property and research departments remain the property unnecessarily when they could be helping others to solve problems. There are four ways that companies can try to help.

There are many ways that companies can collaborate.

Offer their intellectual property as open source when it could help other industries.
Share expenses research and development leading to progress beneficial to all.
Co-financing or co-sponsor new ideas of common value.
Co-organizing training seminars and workshops for employees and managers.
co-host events to raise awareness and funds for research or causes.
Combine volunteer activities of employees to generate greater awareness and impact.
Jointly lobby for new legislation to improve efficiency and reduce environmental damage.
social media is, by definition, a huge improvement for collaborative efforts. Give people the space and tools to form virtual communities of practice "focused on shared goals and values, as well as the ability to share technical papers and seminars for the exchange of information and training, among many other benefits.

The momentum of the efforts of corporate collaboration is the construction, and a growing number of websites are tracking trends of cooperation, collaboration and co-creation. CSRwire industry leader, for example, tracks what companies and groups of companies are doing to bring business practices more sustainable and responsible, while international nonprofit serve as the Net Impact to inspire, educate and equip corporate executives and business students to operate in a more socially and environmentally sustainable.

10 Creative Social Media Resumes

If you are looking for a job as community manager, public relations representative, marketing or any other social media position, check out these curricula for inspiration on how to stand out from the crowd. In addition, we will know in the comments about any creative tactics used to promote themselves and their abilities.

1. Put your best (QR) Face Forward

At first glance, Víctor Petit resume is like any other text-based CV. But back to the document through and you will find a full-page image of his face, and a QR code in the mouth would be.

Once a recruiter scans the QR code and put your phone on top of it, a video appears to reveal the mouth of Petit, ultimately complete the full-page image and allowing the recruiter to hear the voice of Petit.

QR codes are easy to make and can help you get noticed, especially if you ditch the QR Code standard black and white and the option to add a little pizazz to your design.


2. Sell ​​yourself ... Literally

Shopify, e-commerce platform, says it best resume you have received is this one of Mike Freeman, who wanted to work in the marketing department of Shopify.

"He built an online store using Shopify where you can read about their background, experience, etc. and the e-commerce is that it can" buy "an interview with him to '$ 0.00," said Mark Hayes, director of Shopify marketing and media. "We have an infinite amount of resumes here. Yes, he got the job."


3. Take Facebook pages

Henry O'Loughlin led to Facebook to show their "social resume, which includes a video describing how to navigate your resume on Facebook.

"I work with mostly small companies doing social media, so I'm demonstrating through this summary of all the tools out there that can be used without an ad budget."

Using the property of Facebook Page, O'Loughlin was able to show their skills and show potential customers what they can offer.


4. Video killed the resume star?

Video resumes can be a smart complement to existing materials job search (ie, printing resumes, cover letter and website).

Graeme Anthony left his resume full print and has created a fun interactive video where viewers can click on the words (see 0:34) linked to an "About Me" section, portfolio information, the ability to page , calendar and contacts.

If you decide to make a video, be sure not just rehash what is in print resume. Have fun with it and show your personality. Antonio Sure.


5. Network online gather in one place

Alisha Miranda Flavors.me used as an online hub for all social media networks. His profile, which essentially acts as an online resume short, caught the attention of your prospective employer.

"Before approaching Alisha, I supervised social Flavors.me profile for about three weeks and saw what he was doing in Tumblr, Twitter, etcpara evaluate the effectiveness of marketing and if his style matched what I wanted," said Tracy Brisson, executive director of Project Opportunities. "Once I saw I had all the products, only then get in touch with her to talk. As a career coach and recruiter, I can not stress the importance of customers and entrepreneurs to create something they want, they are the results and evidence. "

You can use sites like About.me Flavors.me or to show all web sites that use social media. Your existing website or blog are also good places to put their icons on social media.


6. Add personality to your resume Print

HAMSTER? Hired! It's hard to take your eyes away from Katie Briggs visually pleasing resume that pimps your hamster estate, "Belafonte.

"I wanted the first thing people notice about my resume that it's a bit of fun, but almost all businesses," said Briggs. "In any creative field, at least, I think it's important to make your resume a testament to his work ethic. It should not be forced, but must give the impression that the work you put into building your resume is an indicator of the kind of dedication and hard work will bring to the job. "

Takeaway: Make sure that your resume represents your personality and show who you really are. In addition, recruiters had no job.

"I can say I have not been rejected to everything I asked with this form of life," said Briggs.


7. Think outside the box ... or upon

2D form, resume Omondi Abudho goes beyond the resume standard text engine. Even add extra "creative juice" with a nutrition column label inspiration skills.

However, the curriculum vitae can be folded into a real three-dimensional box. Brings new meaning to the phrase "Think outside the box."

Design using a resume or structure that departs from the typical size paper printer is a surefire way to attract attention.


8. E pitch

Beyond Credentials believes that "the search for talent based solely on a resume is fundamentally flawed." Its service allows users to create "personalized pages field."

For example, Nadia Kouri page lists release all they would in a printed resume as well as its history, an increased budget, accomplishments, personality, a Q & A and writing samples. The page also includes icons that link to your LinkedIn, Facebook and Twitter profiles.


9. Highlight Recommendations

While Jenny Pedde was renewing its full resume of several pages, we used this resume to one page "teaser" on his blog. The curriculum places greater emphasis on recommendations of people left on their LinkedIn profile.

"The first page has many accolades and went straight to the point and very social," said Pedde.

Is an effective way of translating their online presence to print a form online.

Pedde recommendation focused resume led to her current work 2tor where he worked as community manager for the Master of Social Development Work Program at USC.


10. Read back

Although a person the media, which have to interact with the online world.

For cases - if the job search - you might want to make a resume shirt with your resume on the back and something silly or information on the front. The shirt in the photo is from Blackbird Tees.