As a label will link to the page appears in the photo of a user, the function could become an important discovery and growth channel for pages.
Previously, users could tag their friends in photos, but now you can bookmark any page with the appropriate category, if you liked it or not. A brand label or a public figure represents a strong social recommendation on the page, to become friends of a user's curiosity to visit that page and improve the possibility that they like themselves.
Photo is the most popular Facebook native application, receiving a large number of views. Labels on the pictures pages can get prints of many of his friends from a user for a long period of time, offering many opportunities for the page to gain new fans. Tagged photos often appear on the news source generating additional impressions for the link of the page.
Brands, products and people are some of the things represented by the pages that most often appear in photos of the user. Brands such as soft drinks or clothing lines can indeed be included in photos of friends, while users tend to upload photos of themselves with celebrities to the network. The Facebook examples included in the information sent to us are brand / product of Coca Cola, and musician Kanye West, which is technically classified as a musician / band, indicating that the pages with a wide range of categories that represent people can benefit from the new role Tak.
Back in September 2009, Facebook began allowing users to tag pages status updates and comments. The extended delay before the page labeled at the photos suggests that Facebook understands the abuse and the potential dilution RSS feed of the entity. Pages too could encourage users to ask for labels in the pictures, filling the news feeds of friends with photos that are not so convincing. Facebook will have to ensure that the photos they include only tags on pages, but friends do not give high visibility at newsfeed.