Google is becoming one of the biggest stars in the pop world to promote its browser Chrome.
The search giant released an ad last week featuring Lady Gaga Chrome to communicate with his "Little Monsters." The announcement also includes short snippets of fans other Google services, including search and YouTube. Your search is used to find Gaga fans, "while fans of the artist shown singing" Edge of Glory "track in videos posted on YouTube.
The spot ends with Lady Gaga Google called "Monster of the Mother" and stating that "the Web is what you make of it."
Lady Gaga is no slouch when it comes to the Web. videos of the artist's music have been viewed hundreds of millions of times on YouTube. Lady Gaga also recently became the first person to Twitter to reach 10 million followers. It currently has more than 10.3 million. Today, its wildly anticipated "Born This Way" album hits store shelves.
The reaction to Google's use of Lady Gaga to promote its browser and other services should be interesting. Google is not the first technology giant to rely on star power to promote products. Many companies have used celebrities in its ads - with varying degrees of success.
An example of the promotion of celebrity gone wrong: the use of Microsoft's comedian Jerry Seinfeld with Bill Gates. Not long after the duo's ad aired in 2008, his work was neglected.
Lady Gaga ad can not get the same exposure level as Microsoft points. However, it has not done that so far on YouTube. As of this writing, has been more than 532,000 times. It has 11,800 "likes" and 275 "does not like."
The search giant released an ad last week featuring Lady Gaga Chrome to communicate with his "Little Monsters." The announcement also includes short snippets of fans other Google services, including search and YouTube. Your search is used to find Gaga fans, "while fans of the artist shown singing" Edge of Glory "track in videos posted on YouTube.
The spot ends with Lady Gaga Google called "Monster of the Mother" and stating that "the Web is what you make of it."
Lady Gaga is no slouch when it comes to the Web. videos of the artist's music have been viewed hundreds of millions of times on YouTube. Lady Gaga also recently became the first person to Twitter to reach 10 million followers. It currently has more than 10.3 million. Today, its wildly anticipated "Born This Way" album hits store shelves.
The reaction to Google's use of Lady Gaga to promote its browser and other services should be interesting. Google is not the first technology giant to rely on star power to promote products. Many companies have used celebrities in its ads - with varying degrees of success.
An example of the promotion of celebrity gone wrong: the use of Microsoft's comedian Jerry Seinfeld with Bill Gates. Not long after the duo's ad aired in 2008, his work was neglected.
Lady Gaga ad can not get the same exposure level as Microsoft points. However, it has not done that so far on YouTube. As of this writing, has been more than 532,000 times. It has 11,800 "likes" and 275 "does not like."