Epix, a joint venture of Paramount Pictures, MGM and Lionsgate to offer movies via a broadcast channel, video on demand and streaming, found that people between the ages of 25 to 34 years are 24 percent more likely to see iPod movies that are 35 to 64.
These younger viewers are also 21 percent more likely to use tablets and smartphone to enjoy a movie, compared to their older counterparts. Moreover, seven out of eight respondents said they watch movies on their computers.
However, many more people, regardless of age, expect to see films over a movie screen or TV screen. Epix found that 53 percent of respondents plan to buy a "broadband device with the ability, in the form of tablets, netbook, notebook or desktop computer" in the next 12 months and over a quarter of respondents said plan to buy a mobile phone with Web access over the next 12 months. When they do, consumers use these devices to watch movies.
"The results of this study illustrate the fact that consumers are increasingly accessing entertainment content wherever and whenever available, and highlight opportunities for growth in the cable to adapt to these new viewing habits, providing movies and other content on any platform, "Mark Greenberg, executive director of Epix, said in a statement.
A growing number of content providers seem to be realizing that. Netflix, the leader in video streaming, currently offers mobile applications on smart phones and tablets. Cable providers and satellite, such as Time Warner Cable, Comcast and Dish Network, also double in the madness of mobile applications that allow people to watch programming on the fly.