Twitter Marketing

Brands are beginning to establish best practices for communicating with current and potential customers on Facebook. But many of those same brands with big Facebook fan bases have smaller or no Twitter followers at all. With over 300 million user accounts, Twitter has become an important network of businesses to make their communication plans. Here are nine brands that have succeeded in Twitter along with the lessons to take in what they do well and how you can emulate their success.

Do not be afraid to say:I am sorry". Showcase the people and personalities behind your brand.

Bring your brand's personality to life with multimedia. Have fun with your followers.

Authentically engage with celebrities. With much larger following than most brands, celebrities caneasily influence your brand and follower count on Twitter

Everyone loves a good deal. Use contests and offers to drive excitement about your brand.

Twitter is not about you, it is about your audience. Figure out what your audience wants to hear about and tweet it.

Do not take yourself too seriously on twitter. Accelerate the positive comments and embrace the negative ones.

If your customers use your products or service outside of business hours, figure out a way to be responsive on twitter whenever they need help.

Not every brand can be quite as much fun on twitter but we can all learn to lighten up little, ask questions and give away free stuff.

Find twitter chats to join by using hash tags. Consider starting and hosting your own twitter chats on a regular basis.