To resolve this problem, Widrich and co-founder Joel Gascoigne has created a simple solution. Buffer is a tool that helps users create a queue of tweets, and you are reading, and then organizes the tweets to hit its channels throughout the day.
According to the analysis of the implementation of a sample of 2. 000 users, on average Buffer clickthrough rates increased in tweets by 200% in the first three weeks of the inscription - probably because Twitter more often and at times of the day when more people are using Twitter .
What makes it worth Buffer is that you never have to visit the website actually. Has extensions for all major browsers allow users to add tweets directly from the page you want to share, add a button option next Twitter response retweets saving to a queue (this feature is limited to the extent of Chrome) and is making efforts to integrate with the readers.
"If we have the best algorithm, but is only a web control panel and you should always go there and put in their tweets, that will be very difficult for you," says Widrich. "But if this is where you go if you're in your reader ... that will make the exchange of experiences to be much easier. "
Twitter recently Strawberryj reader. I put a button in the application buffer. Buffer hopes to have a public API ready next month, so that other services can do something similar. Services rather than adding buffer, the more difficult for a Twitter client (or Twitter itself) to crush the launch by simply creating a similar function.
"We do not want to be a customer, you really only want the experience of sharing in social networks and improve that."
Current buffer is the only income source of their premium accounts, allowing more than one Twitter account and a larger tail Twitter. Of about 30,000 users of the launch, about 2.5% made its paid version.