Facebook Advertisers Can Target Users by Zip Code

Advertisers wishing to target Facebook members in specific zip codes can now do so. The social network has made the new orientation option available to advertisers through Facebook and tools Editor Power Manager self-service ads. Facebook has confirmed that the selection of the postcode, which was discovered by political, is now available in the U.S.

"The goal postal code launched yesterday and this change was made due to requests for a change," says a spokesperson for Facebook Mashable.

Advertisers can now address the members by country, state or province, you can now target ads and stories hosted users in more localized areas.

"In recent months, Facebook has been showing the modules in the sidebar asking users to confirm that several of the zip codes that are closer or live within," Inside Facebook reports.

Now that advertisers have the possibility of hyper-local to the public what types of ads to expect users of Facebook? Local traders and small businesses are the most likely candidates to promote products and services by zip codes. Political theory also that the addition of zip objectives will be a factor in the upcoming elections.

"In an election cycle in social networks is expected to play an important role, Facebook's new program signals its intention to become a major player in the market expanding, and lucrative, local campaigns," says the site .