1. Run a negative campaign
No, the idea is not to beat their competitors openly through the ad copy. Instead, use negative keywords, one of the most underused features it offers for PPC campaigns. Negative keywords allow you to choose words that do not trigger your ad. For example, if you are a seller of new cars, the place of the word "use" in the negative list to target customers looking for a new vehicle. When used correctly and updated often, negative keywords can help cut your clickers to serious buyers and save your dollars PPC.
2. Location, location, location
Why have seen the ad, or worse yet, click it to someone in Iowa, where only sell insurance in California? PPC dollars are wasted because people do not focus unsophisticated impressions by location. Google, Microsoft and Yahoo offer geographic features, allowing users to their destination markets based on IP addresses, geo-specific keywords, or both.
3. Make an offer they can not refuse
With so much competition, it is necessary to differentiate your ad. Are you running a promotion? It is free shipping? Offer value and then capitalize on it with a call to action. Terms such as "More" and "Free Download" to attract customers. Encouraging users to act and let them know what to expect from the other side of the click.
4. Be Dynamic
Dynamic keyword insertion allows you to create more relevant ad text by placing the exact phrase search on your ad. When the potential customer is looking for the right word, they are more likely to click. While the dynamic insertion of keywords is very useful and can increase your click through rate tremendously, not for the novice PPC. While out, the dynamic keyword insertion can result in ads that appear unclear and irrelevant and can quickly deplete your budget.
5. Use keywords long tail
Long Tail Keywords are three to four word phrases that are specific to your product. The reason this works is that visitors use very specific search phrases are often later in the purchasing process and can result in a higher conversion rate. Someone looking for shoes could search for "boots", and then reduced to "black knee-high boots" when you are ready to buy. Another benefit to the long tail keywords is its lack of popularity among new PPC. With fewer people bidding on keywords, your cost per click down. Adding words to the intention of his long tail such as "buy", "price" or "where to buy" in order to grab those on the verge of a purchase. If you are confused and needs time suggestions tail keywords, visit Wordstream.
6. This is a test
Do not just create a PPC campaign and expect the best - the appropriate tests and analysis are required. Metrics to help understand your campaign results, so setting A / B testing to see what works. Remember to test multiple ads at once, but only allow for a variable at a time and run the tests long enough to collect adequate data.
7. Timing is everything
In addition to geographic targeting, PPC campaigns allow time for orientation. Analyze metrics to determine if your ads are at their highest rate of conversion. If you are receiving hundreds of clicks at 3 am, but without making sales, restricting ad impressions during those hours to save your budget.
8. A website is not a landing page
Again ... a website is not a landing page. Do not dispose of all your hard work by sending the target customers of a website are not objective. Create a simple landing page that includes the right to its announcement made. Do not waste your visitors - and potential sales - to confuse them with unnecessary content.
9. Learn generating keywords, but not too well
Keyword generator useful for getting started when the keywords of mining. Some very good tools are the tools of Google AdWords keywords, intelligence and Microsoft Advertising Tools by Market Samurai. However, do not rely heavily on keyword generators - often a human touch is what is necessary to point out that the human form. You know what they are looking for, so go with your instinct.
10. Google Quality Score: Recognize
Google quality level determines the overall ranking of your AdWords account and help you determine where your ads are place in the search page. Keep your high score, following the rules set by Google AdWords and continuously provide quality ads. Keep up your quality of Google, as an unexpected drop is a red flag.