QR Code Marketing: 5 Tips for a Successful Campaign

Mobile barcodes are appearing everywhere - buses, magazines, television, bar coasters. According to a recent study by comScore, 14 million mobile phone users to scan U.S. QR barcode or only in June, mostly through newspapers, magazines and product packaging, both at home and in the store. My company's own data reveals that the bar codes that allow access to a discount or coupon or that allow consumers to know more about a product or service is the most popular. Given that mobile barcodes finally crack the public, have huge potential to present brands with brilliant results. Here are five practices best mobile bar code to help ensure a successful campaign.

1. Be everywhere

Mobile barcodes should be incorporated into all digital and traditional media, so that the consumer has 360 degrees of exposure to mobile marketing campaign. This will also ensure that the consumer experience, dialogue and interactivity is at the heart of the campaign and not just an afterthought.

2. Promote the value and make it easier

Gifts, discounts, free tickets and exclusive access to oblige consumers to interact and explore their code. If your code simply gives the customer the opportunity to see a TV ad or a link to a website, it is best to try again. Scanning a bar code must provide consumers a brand experience that is unique, dynamic and interactive.

Note that a bar code is moving in the ad. Consumers should be able to find easily and quickly scan. For outdoor ads, place the code in the eye or arm level. In a print advertisement, the barcode must not fall on a fold of which hinder the scan. Be sure to leave space around the barcode mobile and use a minimum of a print specification x 1 inches. For television or film, the code must remain on screen long enough for the viewer to start the scanning application and scan the code.

3. Keep it simple

QR codes or custom brand are definitely getting some noise, but it is also important to create a code everyone can recognize. The production code in a simple format of black and white pictures will increase the number of phones and code readers that can be analyzed. Also, be sure to use global standards, open (ie, Datamatrix) to maximize the scope of the universal client and impact.

4. Build client affinity

Remember that the consumer who just scanned your code is in motion. She is branded content on a mobile screen and therefore, expects immediate results. Make sure the bar code through links to a Web-enabled phones instead of a PC site design. Remember that the "dead links" (codes that go nowhere or give incorrect information) are the equivalent of a slam - consumers do not try again.

Matthias Galica, ShareSquare general manager, offers advice for marketers and brands using QR codes, and specifically highlights the evidence for the functionality of a bar code across a variety of scanning devices and applications before launching. It is important, especially because consumers scan codes are likely familiar with the technology and voice - the kind of consumers who want on your side.

5. Account the objectives and Analytics

Boost sales, increase customer engagement, build brand loyalty, educate your audience. Whatever the goal of the campaign, be sure to define your objectives before you integrate mobile barcode. Consider monitoring the campaign through a management platform barcode. Your company will be able to draw on the expertise of the supplier, to better assess the effectiveness of campaigns and evaluate their success in real time through analysis.