Building your brand online in a meaningful way is not easy, and there are many tools available to get you on the right track. Next, we selected 10 test methods and highlighted some of the best web tools to help gain momentum for the brand in a crowded market online
1. Calls on the media
As quoted in news articles is an excellent way to demonstrate his authority. It's a free way to promote and demonstrate leadership. There are some great tools out there for journalists to connect with people looking to get an appointment.
HARO is an email newsletter that connects to the journalists and sources.
NewsBasis allows reporters to release stories.
FlackList is a Rolodex to help the media meet and maintain relationships with experts.
Media Kitty is a network that connects journalists with sources.
2. Custom short URL
Having your own custom URL shortening is a great way to get your name out there. If you often share links in Twitter, Facebook and other social networks, is very useful. Eric Ries is a good example. When you distribute a link, use your own shortened URL: ericri.es.
Here is an informative tutorial on setting up your own shortened URL.
3. Q & A
Share your knowledge of Q and A sites is a great way to build credibility around your name. There are very few places to choose from, so start with the one with the most buzz around it at the moment: the Quran. Robert Scoble has demonstrated the value of the site can provide. Having responded to more than 500 questions, which has built a track more than 22,000 people.
4. Profiles
Be present and active in social networks. It is crucial to set up profiles and use the sites to their professional benefit.
Here are some of the best places to establish their presence:
About.me: personal landing page
Facebook page: A valuable way to stay connected with their fans
LinkedIn, a business network with complete resumes
Google Profiles: An important tool for high-ranking results in search
Twitter: A means to capture and spread their influence through the conversation
Disqus: Share your knowledge through the comments
5. Meetups
Participate in meetings in another excellent way to network and build influence. There are some good tools to find events in your area. Here are two to start with:
Meetup: Join groups that interest people then meet in person.
Plancast: You can view events that your friends will attend.
6. Social e-mail signatures
Turn your email signature in a social and informative experience. When the exchange of emails, all on the network will be able to find out more about you.
WiseStamp is a popular signature plugin that lets you create signatures elegant social icons, RSS feeds and more.
7. Guest Posting
Blog Search in your area of expertise and pass them specific ideas for posts. Each blog has its own style and approach, so be sure to tailor their pitches to each outlet. Be willing to share samples of writing if requested, and be open to working with publishers to revise their message as necessary. Alltop and Technorati are good places to start looking for tapas links within their area of specialization.
8. Ecards
Creating a virtual business card, making it easy for people to find and share information with others. There are many ways to do this:
MiniCard: Buy a domain name and create a place of business card-like.
QR Code: people scan the QR code only place in the delivery of cards full of text.
Twtbizcard: This site allows you to transform your Twitter profile in a business card.
Bump: This is an application that lets you blow phones together to connect with people.
9. Bulletin
Sending a monthly newsletter will allow you to create a wide network. If you share valuable content to subscribers, who then share with their friends - and offers new subscribers and fans. If you do a good job, your list will grow.
Some of the services most popular newsletter include:
MailChimp: A platform that is free newsletter to 2,000 subscribers
Small letters: A simple platform to create and distribute a newsletter
Aweber: Users rave about this payment service, which comes with many options for building your newsletter
For example, Kevin Rose, founder of Digg, interviews actions, products and expertise through its newsletter on Small Charter of the Foundation. A $ 3.99 per month is a bargain for readers who value their content.
10. Eat The Influencers
The opportunity to take a meal with other potentially influential persons within their reach. These days, it is easy to configure meals networks through online tools such as lunch or Let GrubWithUs.
That is a generator lunch lunch one-on-one meeting that matches people based on reputation, influence, and practical applications. At this time, only available to people in New York, Silicon Valley and San Francisco. GrubWithUs lets you connect with others in the group meals find or create it yourself.