The Web-based marketplace allows users to select and purchase any of 17.000 platform applications in a web browser and then send them directly to their Windows phones over the air.
By clarifying the service to Engadget, Microsoft said it expects most customers to download applications for a phone with Windows through the air, but if the service market is not active in a cell phone, use SMS to activate the over-the-air application service before you download and install software.
Microsoft added that users also have the ability to send an email with a link to another application, but the company expects most users instead of letting the applications are installed on the bottom.
The operating system intended to handle mobile phones "smarter and easier", focusing on multitasking efficiency, integration of a cloud for more and better tools platform for developers.