This is a fun exercise for the brand because it is so unexpected, giving Moscow a flippant personality that is perfect for the times TXT'ing too. I do not think is most appropriate - perhaps too silly and aimed at young people - but it is a good way to change perceptions and expectations. The execution is quite good, with the big "O" s big enough to be dramatic, but not so large that they are clumsy. I certainly would have preferred anything but the typeface Gill Sans, but it will not. Clothing can be a bit unfortunate when the "O" s of the land around the nipples of the person making the unwanted attention of the assets, but maybe it's by design. Moscow, I have: Wow.
