Here are five key strategies for marketing of content to increase their success of the program.
1. The plan of its contents before time
Looking at a blank screen can be daunting to consider planning their issues soon.
2. Create content Pops
Nielsen reports that users typically spend less than a minute on any given web page, many experts recommend the creation of content that can be easily consumed in under a minute.
3. Search Engine Optimization content
Once your content is ready to send, the next step is to optimize it for search.
Start by researching keywords and key phrases get the most traffic on a particular topic using Google keyword tool or similar tool. Tasha Mayberry, founder of the consulting firm Social Media Social Media 22, recommends that you use relevant key words or phrases in the title of their content in the article file names and pictures as well as along of any article or website.
4. Create backlinks to your content
The decline more than point to your content, search engines value assigned. To increase the number of backlinks to your content, Mayberry suggested answer and comment on the relevant articles, blogs and forums with a link to your website or blog URL. Just make sure your comments add value to the conversation so it is not considered spam.
5. Make your social content
Needless to say, should promote any new content through social media channels such as your Facebook page, Twitter and LinkedIn. But instead of simply publishing the title, consider making a key point of the contents or raise an issue relevant to interest readers.
Finally, do not forget to make your content shareable to social plugins free tools like AddThis or Wibiya. If someone shares your content, it will automatically create a link back to your website and greatly expand the scope of its content.