AddThis has launched a new way for publishers to continue the exchange of what happens in its simplest form - copy and paste a URL from the address bar and then to a network share e-mail or IM.
To AddThis, Clearspring is owned by, which could represent an enormous wealth of new data that the company can provide to web publishers. Clearspring CEO Hooman RADF says the company has "seen up to 10 times greater exchange in the address bar face buttons share." With a network that now reaches more than 1.2 million unique users per month in 9 million sites, that's a lot of sharing that was previously going untold.
To help make sense of these data, the company is also launching AddThis test called Live View, which shows the exchange of data and real-time click. The idea, according to a company statement, is that "publishers can use this information to modify page layout, editorial content and marketing tactics in response to continuous feedback on the activities of the spectators." U.S. Today is one of the largest publishers in today with the Live View of the platform.
To Clearspring, the implementation follows recent news of a funding round of $ 20 million, money the company plans to use to continue building tools for publishers. RADF recently told me that, "Now that we have this massive view of what is happening on the Web, we're seeing ... how you take the power of the entire network and onto the individual publisher. Only a handful of companies on the web that have the scope of what we do. "
Asked specifically about the finances of the company (Clearspring has raised a total of $ 60 million), RADF said: "We do not need the money right now ... we're using really and honestly for growth." He added that a public offering starting sometime in the foreseeable future is, "Not for the realm of possibility."