But that does not mean that Facebook will enter the digital publishing business. According to Press Push Pop, Facebook is the acquisition of its technology, which will be used in any way in the largest social network in the world.
"Although Facebook does not intend to start publishing digital books, ideas and technology behind Push Press Pop integrates with Facebook, giving the richest people ways to share their stories," Push Pop release, said in a statement. "With millions of people who post on Facebook every day, we think it will be a great home for Pop Push Press."
Facebook echoed that sentiment in his own statement in the acquisition, saying Press Push Pop "co-founders, Mike Matas and Tsinteris Kimon, will bring some of their ideas to the social network.
"We are delighted to confirm that we have acquired Media Push Pop, a start-up whose innovative software changes the way you publish and consume digital content," a Facebook representative of CNET in a statement via email. "We can not wait for the co-founders Mike Matas and Kimon Tsinteris to start, and for some of the technologies, ideas and inspiration behind Pop Push Press to become part of how millions of people connect and share with Facebook others. "