In charge of the series social media campaign, supported by Oneupweb, Mashable gave an in depth look at the ingredients of eight seasons innovative social media at Ford, Mattel, Internships.com, Old Spice, Toy Story 3, Edge shaving gel, the voice and Buffalo Wild Wings.
Using Twitter, Facebook, YouTube, Foursquare and SCVNGR, among other social tools, these brands launched successful campaigns and social media participation worthy of applause.
1. Twitter + acts of random kindness = social success of a campaign
Edge Shaving Gel campaign Twitter # soirritating spread the word about his anti-irritation gel through acts of random kindness. Here is a look into this creative game.
In its first three months @ EdgeShaveZone met about 1,500 followers, hashtag # soirritating used about 6,800 times, and the attention of numerous media have contributed to the growing fashion - all of which probably contributed to the decision Edge to continue the campaign throughout 2011. Mashable recently spoke with Edelman Digital team running the campaign, the factors that have contributed to its success.
Read the full story here.
2. How social media helped Victoria Toy Story 3 at the box office
Toy Story 3 is one of the best films of 2010. As Pixar film 11, the third and final chapter in the world of Buzz Light year and Woody hit theaters in June 2010.
Months before Disney and Pixar embarked on a marketing campaign that includes large-scale television, print media and society. The use of Facebook and YouTube to help promote the film, the study of awareness and has successfully addressed demographics that traditionally do not attend the Disney animated films.
Read the full story here.
3. Lessons learned from the campaign, Old Spice and their imitators
Charles Caleb Colton once said, "Imitation is the sincerest (form) of flattery." Obviously, Mr. Colton was not talking about the success of the campaign for Old Spice (because the way he lived during the decade of 1700), but we are sure they have reiterated that sentiment if it was to see how many spin-offs of the miracle mentioned inspired marketing.
The campaign was launched just over a year - around the theme "Man your man could smell the same" - and captured the public imagination. Case in point: The original ad has won more than 30 million page views to date on YouTube.
His success also earned a legion of Old Spice students, so to speak - people who plagiarized ideas from commercials and applied them to their marketing efforts. Mashable talked with some of these companies - which have enjoyed success under the Old Spice model - on which aspects of the campaign worked for them.
Read the full story here.
4. Charlie Sheen was the Tweet Internships.com victory?
When it comes to brand building, there are basically two schools of thought. "Brainwash the masses," "build it and they will come" and
The latter is based on the belief that any publicity is good publicity. If you get your name out there, the rest will fall into place. A good example of this philosophy is to GoldenPalace.com, which recently bought the hair Justin Bieber, and in the past has bought the kidney stone of William Shatner of free publicity.
For now, Internships.com fits the latter category as well. If you've heard of the brand is most likely due to an effective single marketing campaign: An endorsement by Charlie Sheen on Twitter.
Read the full story here.
5. How Barbie and Ken met by the media
Exactly seven years after their separation issue in the Valentine's Day in 2004, the favorite lovebirds plastic of the United States together, sending the socialverse the memory lane. On the 50th anniversary of Ken and just in time for the launch of Valentine Ken doll her Sweet Talkin ', Mattel launched a marketing campaign to bring great pair of iconic doll, Barbie and Ken.
We talked to Lauren Bruksch, director of marketing for Mattel's Barbie, to get the scoop on the success of the social components of the campaign, the media.
Read the full story here.
6. Puppets and Social Media: Inside the Ford marketing campaign risky
On the heels of his successful and well received 2011 Ford Fiesta Movement and Facebook initiatives reveal Explorer, Ford has created an innovative campaign new media, this time to raise awareness and introduce consumers to the 2012 Focus.
In the center of the campaign is Doug, an irreverent and absurd Twitter, Facebook updates and load YouTube puppet acts as spokesman for the new car.
Mashable Kelly spoke extensively to peek behind the scenes at the campaign and report on how it goes.
Read the full story here.
7. First as the National Association SCVNGR brand scored big during March Madness
SCVNGR is a platform for location-based games - there are challenges in every place, and companies can also "script" their own challenges. Customers can place challenges (take a picture, given a plate) to earn points redeemable for prizes in the real world, like a free drink or 10% discount. The Cambridge-based company launched in 2008, and was founded by a deserter from 22 years at Princeton I wanted to add a layer of play to the world. And he did.
In January 2011, he partnered with Buffalo Wild Wings SCVNGR (BWW) - all 730 of its locations - for a campaign of 12 weeks before March Madness. The layer of competition to SCVNGR customers worked well with BWW, which thrive on competition, community and games. SCVNGR SVP of Marketing Chris Mahl says that what differentiates SCVNGR other location-based services is that it "is not an online check-base, [but rather] that goes beyond the objectives of the [and ] the goals of consumers. " The success of the campaign indicates that it may be true. BWW was the first national promotion SCVNGR, and the first three weeks, the game accumulated nearly 30,000 players. In the end, the campaign had 184,000 agents in 730 locations BWW.
Read the full story here.
8. Voice: How a TV program became a talk of the media 24 / 7 social
First came the television script, then the reality TV became the "it" format. But now that's getting old and stale, and that the public wants something new. Voice delivery, with a large participation and social responsibility viewing experience that has earned a place as the new show Rated this season. People are ready for a change in entertainment, and the voice is to offer a good alternative.
Mashable talked to Nicolle Yaron, supervising producer of the program, Adashek Andrew, social media consultant, and Alison Haislip, the correspondent of social media, social integration program means and why it is effective.
