It is now clear that investments in new technologies, new ad formats and improved buying and selling processes are helping to grow the advertising pie chart. This benefits publishers make more money from ads, users get ad-free content and marketing funds that are able to grow their online businesses.
However, we often hear the main web site publishers today ad management remains overwhelmingly complicated and inefficient. We have been investing in the tools of our editor to try to improve the landscape and have made great progress, but we believe we can do even better. To help publishers make the most important of the rapidly changing and growing landscape of advertising, we signed an agreement to acquire Admeld, a performance optimization firm based in New York.
Some editors also work with an "optimization of production" provider (such as Rubicon Project, Pubmatic and others) that provides the technology to select the advertisements of these options through many indirect, while providing personalized service and support. In a complex landscape of advertising and fast-growing, which makes Admeld.