PPC Marketing Campaigns

Pay-per-click (PPC) is key to online marketing campaigns more current, and is often expensive and overwhelming. If the tedious nature and large time commitment required to run a successful - or unsuccessful - the PPC campaign has to go down, you're not alone. However, a good return on investment makes it all worthwhile. Here are 10 tips to help you improve your PPC campaign, with the hope of getting a higher ROI and make the process more enjoyable and fruitful.

1. Run a negative campaign

No, the idea is not to beat their competitors openly through the ad copy. Instead, use negative keywords, one of the most underused features it offers for PPC campaigns. Negative keywords allow you to choose words that do not trigger your ad. For example, if you are a seller of new cars, the place of the word "use" in the negative list to target customers looking for a new vehicle. When used correctly and updated often, negative keywords can help cut your clickers to serious buyers and save your dollars PPC.

2. Location, location, location

Why have seen the ad, or worse yet, click it to someone in Iowa, where only sell insurance in California? PPC dollars are wasted because people do not focus unsophisticated impressions by location. Google, Microsoft and Yahoo offer geographic features, allowing users to their destination markets based on IP addresses, geo-specific keywords, or both.

3. Make an offer they can not refuse

With so much competition, it is necessary to differentiate your ad. Are you running a promotion? It is free shipping? Offer value and then capitalize on it with a call to action. Terms such as "More" and "Free Download" to attract customers. Encouraging users to act and let them know what to expect from the other side of the click.

4. Be Dynamic

Dynamic keyword insertion allows you to create more relevant ad text by placing the exact phrase search on your ad. When the potential customer is looking for the right word, they are more likely to click. While the dynamic insertion of keywords is very useful and can increase your click through rate tremendously, not for the novice PPC. While out, the dynamic keyword insertion can result in ads that appear unclear and irrelevant and can quickly deplete your budget.

5. Use keywords long tail

Long Tail Keywords are three to four word phrases that are specific to your product. The reason this works is that visitors use very specific search phrases are often later in the purchasing process and can result in a higher conversion rate. Someone looking for shoes could search for "boots", and then reduced to "black knee-high boots" when you are ready to buy. Another benefit to the long tail keywords is its lack of popularity among new PPC. With fewer people bidding on keywords, your cost per click down. Adding words to the intention of his long tail such as "buy", "price" or "where to buy" in order to grab those on the verge of a purchase. If you are confused and needs time suggestions tail keywords, visit Wordstream.

6. This is a test

Do not just create a PPC campaign and expect the best - the appropriate tests and analysis are required. Metrics to help understand your campaign results, so setting A / B testing to see what works. Remember to test multiple ads at once, but only allow for a variable at a time and run the tests long enough to collect adequate data.

7. Timing is everything

In addition to geographic targeting, PPC campaigns allow time for orientation. Analyze metrics to determine if your ads are at their highest rate of conversion. If you are receiving hundreds of clicks at 3 am, but without making sales, restricting ad impressions during those hours to save your budget.

8. A website is not a landing page

Again ... a website is not a landing page. Do not dispose of all your hard work by sending the target customers of a website are not objective. Create a simple landing page that includes the right to its announcement made. Do not waste your visitors - and potential sales - to confuse them with unnecessary content.

9. Learn generating keywords, but not too well

Keyword generator useful for getting started when the keywords of mining. Some very good tools are the tools of Google AdWords keywords, intelligence and Microsoft Advertising Tools by Market Samurai. However, do not rely heavily on keyword generators - often a human touch is what is necessary to point out that the human form. You know what they are looking for, so go with your instinct.

10. Google Quality Score: Recognize

Google quality level determines the overall ranking of your AdWords account and help you determine where your ads are place in the search page. Keep your high score, following the rules set by Google AdWords and continuously provide quality ads. Keep up your quality of Google, as an unexpected drop is a red flag.

Adobe Muse Now in Free Public Beta

Adobe released the public beta of its new software for creating websites with the name Muse on Monday. Unlike Dreamweaver, Adobe's flagship Web development tool, Muse is for graphic designers who want to create websites without having to code elegant.

We've been playing the muse of the past two weeks as part of the private beta, and are impressed with the functionality of the tool and featureset. What sets Muse of some other open source tools for creating websites is as follows: the user interface and design paradigms similar to those of other Adobe Creative Suite, InDesign knowledge.

This was by design. Adobe says that most users who are identified as graphic designers - that is, not web developers and interaction designers - still primarily work with printing. Muse is for these users.

A common scenario is a graphic designer create a website in Illustrator, Fireworks or Photoshop and then pass the attached file outside web designers who will do everything possible to code the competition.

Expensive Google Acquisitions

Search Google global corporation, Inc. adds to its already considerable empire when it announced its proposed acquisition of Motorola's mobility on the morning of August 15. The purchase marks the most expensive acquisition to date in Google's staggering $ 12.5 billion. Google has acquired more than 100 companies over the past ten years.

1. dMarc Broadcasting

In January 2006, Google acquired the advertising firm dMarc Broadcasting for $ 102 million. Integrated Google AdSense on your application dMarc.

2. On2 Technologies

After negotiations between the two companies, Google acquired video compression firm On2 in February 2010 for $ 133 million in Google shares. On2 codec technology designed video that Google uses to optimize WebM video format.


Google bought the company web 2.0 in August 2010 for $ 182 million. Originally founded by PayPal co-founder Max Levchin was known as the third largest Facebook application developers until Google bought it to "Google services with a social conscience."

4. Admeld

Google bought Admeld. in June 2011 for $ 400 million. The company specializes in optimizing the performance of online advertising by simplifying ad. Admeld integrated with Google and DoubleClick invite additional acquisitions of media.

5. Postini

In July 2007, Google bought web security and archiving company Postini for $ 625 million. Offers cloud computing services and spam filters that Google will soon integrated into Gmail.

6. ITA Software

Google purchase of travel industry software company ITA Software for $ 700 million in July 2010. Google uses the ATI software to optimize their travel and flight search.

7. AdMob

In November 2009 Google acquired mobile advertising company AdMob for $ 750 million. Google helped the company improve its mobile advertising solutions.

8. YouTube

Long ago, in October 2006 Google bought YouTube for $ 1.65 billion impact. Although the company was not absorbed by Google Video, YouTube continues to operate as a subsidiary of Google.

9. DoubleClick

Google bought DoubleClick for $ 3.1 billion in April 2007. The subsidiary of Google provides an advertising service and support for AdSense.

10. Motorola Mobility

Most recent acquisition of Google and expensive to date occurred August 15, 2011 with the purchase of Motorola Mobility. Motorola is one of 39 Android phone makers. With the purchase of mobile hardware manufacturer, Google hopes "to supercharge the Android ecosystem."

Kuapay Lets Mobile Users Pay With QR Codes

There is no doubt that the payment is changing: Starbucks Card Mobile is a stroke of good faith, PayPal predicts that the end of the portfolio is near, mobile money transaction is expected to reach $ 670 billion for 2015, and it is believed that over 80% of POS systems accept mobile payments in 2016. Do you have a chance with an unknown upstart Google, the credit card companies, PayPal and square all competing for market share? Headquartered in Santa Monica Kuapay mobile payments startup is now ramping up operations, but believes he can win the traders and consumers now - as opposed to waiting for NFC devices to catch - with what he considers mobile payment system more simple.

"The world of mobile payments will move faster if we create products that are easier for users," said Joaquin Ayuso Kuapay founder, who previously had sold social networking site Myspace Spanish Telefónica. "Virtualization Portfolio is a way that the market wants to take. We are in a place to expose the market to users faster."

Kuapay has BlackBerry iPhone, Android and applications for consumers. Users can add information on your credit card and then present the participating merchants with a QR code to scan and pay at the cash register. It works quite similar to Starbucks 2D "bar code scanning system.

The mobile application is intended to be a "real" and secure the virtual wallet that reduces barriers to the participation of the consumer and the merchant said Ayuso.

In addition to managing payments, the application saves the user's history of transactions, encrypts card data, requires the user to set a PIN number for access, keeps track of points and rewards loyalty program, and supports discounts and offers.

The solution is also meant to be accessible to traders, Ayuso insists, because they do not require additional hardware. Merchants only need to upgrade your POS software in place to begin accepting payments Kuapay. The launch, Ayuso said, has relationships with all major POS providers to make quite automatic update process.

Kuapay, which has raised $ 900,000 in seed capital, is currently beta testing its mobile payment system in certain locations in Santa Monica, and abroad in Chile and Spain. It plans to launch publicly in the fourth quarter of this year.