Expensive Google Acquisitions

Search Google global corporation, Inc. adds to its already considerable empire when it announced its proposed acquisition of Motorola's mobility on the morning of August 15. The purchase marks the most expensive acquisition to date in Google's staggering $ 12.5 billion. Google has acquired more than 100 companies over the past ten years.

1. dMarc Broadcasting

In January 2006, Google acquired the advertising firm dMarc Broadcasting for $ 102 million. Integrated Google AdSense on your application dMarc.

2. On2 Technologies

After negotiations between the two companies, Google acquired video compression firm On2 in February 2010 for $ 133 million in Google shares. On2 codec technology designed video that Google uses to optimize WebM video format.


Google bought the company web 2.0 in August 2010 for $ 182 million. Originally founded by PayPal co-founder Max Levchin was known as the third largest Facebook application developers until Google bought it to "Google services with a social conscience."

4. Admeld

Google bought Admeld. in June 2011 for $ 400 million. The company specializes in optimizing the performance of online advertising by simplifying ad. Admeld integrated with Google and DoubleClick invite additional acquisitions of media.

5. Postini

In July 2007, Google bought web security and archiving company Postini for $ 625 million. Offers cloud computing services and spam filters that Google will soon integrated into Gmail.

6. ITA Software

Google purchase of travel industry software company ITA Software for $ 700 million in July 2010. Google uses the ATI software to optimize their travel and flight search.

7. AdMob

In November 2009 Google acquired mobile advertising company AdMob for $ 750 million. Google helped the company improve its mobile advertising solutions.

8. YouTube

Long ago, in October 2006 Google bought YouTube for $ 1.65 billion impact. Although the company was not absorbed by Google Video, YouTube continues to operate as a subsidiary of Google.

9. DoubleClick

Google bought DoubleClick for $ 3.1 billion in April 2007. The subsidiary of Google provides an advertising service and support for AdSense.

10. Motorola Mobility

Most recent acquisition of Google and expensive to date occurred August 15, 2011 with the purchase of Motorola Mobility. Motorola is one of 39 Android phone makers. With the purchase of mobile hardware manufacturer, Google hopes "to supercharge the Android ecosystem."