StumbleUpon’s New Explore Feature Lets You Stumble Specific Topics

StumbleUpon social discovery tool has inspired 25 billion of clicks on the pages of leading people through great songs like "art" or "fashionable." Now is giving recommendations to a more specific level, with a new feature launched Wednesday. With the "Explore Box," users may encounter related pages with hundreds of thousands of specific issues - such as Vincent Van Gogh - instead of working in some 500 established categories - like art - that has stuck in the past to StumbleUpon . It's like a search engine and "best of" list had a child. If StumbleUpon has not ordered the exact term you are looking for, will match you with the next best thing.

At this time the function is limited to a small search bar on the browser of the product. But despite the minimal presence on the web is a huge change for StumbleUpon.

In the future, says StumbleUpon CEO Garrett Camp, StumbleUpon Box Explore integrate technology with its monitoring function so that users may encounter a mix of general and specific topics. That will make the engine much more personal discovery, and eventually (though the camp says no, probably in the short term) will allow advertisers to target closer to StumbleUpon your ads.

"We had to rewrite, basically, the recommendation engine," said camp Mashable. "Although it seems a lot of work into a feature, which will have an impact throughout the experience."