Apple acquires Perceptio, a startup developing AI technology for smartphones

Apple has reportedly acquired Perceptio, a startup developing technology to allow companies to run artificial intelligence systems on smartphones. As of now, no financial details of the deal have been disclosed.
Colin Johnson, a company spokesman stated, “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”
Perceptio leaders Nicolas Pinto and Zak Stone are said to be both established AI researchers who specialise in developing image-recognition systems using deep learning. According to the report, deep learning is an approach to artificial intelligence that lets computers learn to identify and classify sensory input.
The company’s goal is to develop techniques to run AI image-classification systems on smartphones without having the need to draw our large sums of data. In the past, Perceptio had also released an app called Smoothie, using their AI skills and some advanced software algorithms.
Last week, Apple confirmed that it had acquired a UK-based startup called VocalIQ. The company had developed a voice assistant that it claimed was superior Siri. Both these acquisitions seem to be headed in a direction where in it can give competition to Microsoft’s Cortana and Google Now.