ICANN’s New Top Level Domains

On Monday, the Internet Corporation for Assigned Names and Numbers (ICANN) approved the creation of generic top level domains (TLD) for brands and organizations. Historically, only 22 general purpose approved TLDs, including. Com,. Org,. Net and many others have been through the web. A number of country code top level domains (Como Me and mind.) Also exist and over the years, many people from these countries have used the domains to your domain or a brand more memorable ( or in some cases, time) URL. However, the whole process of top-level domain is complicated and difficult to understand. We have been sucked down the rabbit hole of ICANN and the gTLD application process in the past, and is not something we recommend for the faint of heart. ICANN has said that between 300 and 1,000 new gTLDs could be created per year under the new program.

However, this figure assumes that ICANN can and try to process many applications in a timely manner. Thousands of applications could take years to evaluate and process.

ICANN says it is limiting the first batch of 500 applications and subsequent batches - or round - will be limited to 400 applications.

Applications will be accepted for new TLD between January 12, 2012 and April 12, 2012. This is the first round - or in batches. The following periods of application will be available in the future.

The rate of assessment of potential candidates is $ 185,000. According to the gTLD Applicant Guide, a $ 5,000 deposit is required "when the user requests a slot within the TAS application and payment of the remaining $ 180,000 submitted with the completed application."

This is just to start the evaluation process. Additional charges may be necessary during the course of the review process of the application, and this fee does not include additional infrastructure that can generate a gTLD.

ICANN believes that the evaluation process can be as short as nine months or twenty months, depending on the application, the intended use and other issues.

ICANN expects new gTLDs appear in the first year, but is likely going to be before 2013 end users see the new domains of action.

It depends on the timeline. If a user has already completed the process before the other party has requested, the TLD is delegated on a first come, first served basis.

If neither the applicant has completed the process, ICANN has a finer resolution process in place. Applicants will receive points in four different categories. An applicant who accumulates the most points, based on this set of criteria, will win the domain. In the event of a tie in points, the auction will take place and the top-level domain are the highest bidder.

In addition, community-based applications (ie applications of an organization or entity and not a particular brand or company) will have the opportunity to have a priority assessment in this process.

ICANN will notify applicants who are part of a contention. Applicants may choose to try to reach its own decision as a whole (for example, a compromise might be able to reach a more generic TLDs such as "soda" or "pizza").

This will be a very, very difficult to mitigate ICANN. Although users do not need to apply for a brand new domain, the evaluation will review any existing trade mark (worldwide) into account when considering the application.

Users can not "reserve" a TLD of a brand name that has to go through the same process as everyone else. In addition to checking the brand names for a TLD, ICANN will also consider similar names may be trademarks or service can be confusing.

In addition, trademark owners or other interested parties may file an objection during the evaluation process.

Applicant's Guide, still just a project, we do not have the final figures, but will cost thousands of dollars to object - not including further mediation or court costs.

One of the reasons that ICANN is charging fees for both the evaluation is that it is doing a lot of due diligence to address the feasibility of a top-level domain before granting organization. In addition, ICANN wants to prevent squatters Domain TLDs grasp.

Once a new domain is granted, the owner essentially becomes a recorder. That means if he or she wants to leave anyone willing to pay a fee to get your own domain in that TLD, they can. Moreover, the owner may limit the use of domain specific entities or prevent people without certain requirements to access the TLD.

Not in the immediate future. However, it is important to remember that these were years of the current structure of TLD to become a viable and affordable for people, not the Fortune 100.

Twenty years ago, was not common for brands, small businesses or individuals who have their own domains. Today, an astonishing number of existing records. It took a long time for the TLD market as we know it today to really start to open.

I bought my first domain name in 1999, I think I paid $ 45 for the registration of that first year. By 1998 or so, domain name registration was an investment of several hundred or several thousand. Now pay $ 8 or $ 9 for a com. O. Net, which includes private registration.

It will take time to process and monitoring aspects of the new gTLD policy be developed and automated. However, we hope that community-driven things like TLD. Music, sports. And movies. Become more available in the future.

Yes, as owning a TLD such as. Google o. Apple or Facebook. It may be something only large corporations or government entities can afford to do, but over time, we expect the process to begin to change, as did the com. and. net space.