Rating Twitter has doubled in the past seven months, according to a report in The Wall Street Journal. The newspaper says that Twitter is busy raising hundreds of millions of dollars, with a valuation of $ 7 billion. In December, the same company was valued at just $ 3.7 billion in a round of $ 200 million of funding led by Kleiner Perkins Caufield & Byers.
Why the increase in valuation? Twitter, once a site without much of a business plan, is now a staple of social media with an increasing number of revenue sources.
In October, it announced it would develop a tool for self-service, which would also allow small businesses to enter the game of advertising on Twitter.
Like their peers in the social world - like LinkedIn - going public, Twitter is, instead focusing on strengthening its executive team and build a strong advertising business.
The next platform will work a bit like Google AdWords to Twitter. If the report is accurate WSJ (the role of sites an anonymous "person familiar with the subject"), it seems that investors believe that the platform has more in common with Google's products - the potential revenue.