Why the increase in valuation? Twitter, once a site without much of a business plan, is now a staple of social media with an increasing number of revenue sources.
Twitter tweets promoted and presented the trends of last year, which was the company's first notable source of income. Recently, eMarketer predicts that Twitter could triple advertising revenue of $ 150 million in 2011. Last month we learned that plans to introduce the tweets Twitter promoted in terms of users by the fall.
In October, it announced it would develop a tool for self-service, which would also allow small businesses to enter the game of advertising on Twitter.
Like their peers in the social world - like LinkedIn - going public, Twitter is, instead focusing on strengthening its executive team and build a strong advertising business.
The next platform will work a bit like Google AdWords to Twitter. If the report is accurate WSJ (the role of sites an anonymous "person familiar with the subject"), it seems that investors believe that the platform has more in common with Google's products - the potential revenue.